About Us
The Story Behind Snougle
Life can be overwhelming. As a full-time student balancing academics, work, and personal responsibilities, I intimately understood the toll that stress and anxiety could take. The constant pressure to perform, meet deadlines, and stay on top of everything left me feeling drained and restless. Over time, I also found myself helping those closest to me—friends, family, and loved ones—who were battling the same feelings of exhaustion and tension. It became clear that stress and anxiety weren’t just personal struggles; they were universal challenges that so many of us faced daily. In my search for relief, I experimented with meditation, breathing exercises, and mindfulness techniques. However, staying present in the moment was difficult—I would often get distracted, my thoughts racing even as I tried to quiet my mind.
What changed everything for me was realizing how weight, texture, and sound combined to create a deeply grounding experience. Holding something soft and weighted engaged my senses in real time, keeping me connected to the present moment. Whether it was a heavy blanket, a stuffed animal, or even my cat sitting on my lap, the gentle pressure paired with calming background sounds helped quiet my mind and reduce stress. This multi-sensory approach made it infinitely easier to stay in the moment, reinforcing a sense of calm and focus. Combining the comfort of touch with deep breathing and soothing background music finally allowed me to calm my nerves. I started recommending this approach to the people I cared about, and it helped them too. That’s when I knew that so many others—full-time workers, students, and anyone dealing with daily stress—could benefit from something designed specifically to enhance relaxation through touch, weight, and softness. This sparked an idea: what if we created a product that combined all of these elements to provide a reliable, comforting solution?
That’s how Snougle was born. Snougle animals are literally designed to maximize this discovery and make it infinitely easier to stay grounded, while at the same time combining all of these elements into one stuffed animal making it super easy to access—without needing to go kidnap your cat first and get everything set up! The first prototype wasn’t perfect, but we were determined to refine it into something truly special. We collaborated with expert designers, manufacturers, psychologists, and engineers to create the best possible version—one that combined the soothing sensation of weight with ultra-soft materials to help bring comfort and relief to anyone struggling with stress and anxiety. Today, we’re proud to share Snougle with you. Our mission is simple: to help you find peace in the chaos of everyday life. Whether you're unwinding after a long workday or seeking a moment of calm before bed, we hope Snougle becomes your trusted companion in relaxation. If we can help even one person feel more at ease, more grounded, and more at peace, then our journey has been worth it. We’re with you every step of the way.